Clothing Dioxide is a fresh new brand, some 30 years in the making.
Beginning in the surf scene of Cornwall in the nineties, right through to city living today, our clothing staple has always been the graphic T.
We’re fed up of fast fashion shirts that feel nothing better than temporary, with
mediocre designs. Who wants to see daylight through the fabric and have seams
unravel after only a few washes?
We don’t want to buy new tees when they wear out, we want to buy new tees ‘cause
there’s a new design. And when you do finally retire it from your daily wear, you keep
it in the wardrobe for the nostalgia and the memories of another time.
So, with a long-standing foundation in graphic design and print focused within the
custom vehicles industry and race paddock it became clear that it was time for us to
move “clothing brand” from our business wish list to reality.
If you think our designs have a retro feel it’s because we’re pretty retro ourselves,
however, to make sure we’ve got designs to appeal across the decades, we added a
newly graduated, young designer to the team and gave her free reign.
It’s a simple premise; cool designs and the best graphics on quality tees, made from
heavy weight cotton that will stand up to you wearing (and washing) them again and
again. We’re not promising they will still be in your wardrobe in twenty years time,
but they might be….